RE-LAUNCHED ECOMMERCE SERVICE TO HELP RECRUITERS AND JOBSEEKERS
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RE-LAUNCHED ECOMMERCE SERVICE TO HELP RECRUITERS AND JOBSEEKERS

It used to be that if a recruiter wanted to place a job ad, they had to do it in the classifieds. Now, all that has changed with the growth of the online world and the fact that more jobseekers than ever are using the internet to look for promising employment opportunities. This has prompted many recruiters to turn to online job advertisements instead, and services such as the ecommerce platform from Total Jobs are making the process much easier.

The purpose of the service from totaljobs.com is to make the transition from print ads to online ones as easy as possible for firms; the process of posting a job ad can be done in just three steps. The ecommerce service has just been re-launched, but it has already managed to achieve considerable success since it was first released. In 2011 alone, it was able to attract around 15,000 customers – many of them small businesses. These figures work out to be around 80% growth year-on-year, highlighting the growing importance of online advertising for recruiters and those seeking careers alike.

The Website Director at totaljobs.com, John Salt, talked about the success of this self-service ecommerce platform. He said:

“We are not surprised to have seen the growth we have with our self-service option. With more employers, particularly from small businesses, questioning the cost effectiveness of classified print ads, we’ve set out to complement our account managed service, which is second to none, with something for those that need a quick, simple and effective online option.”

This quote highlights a couple of the other issues that have prompted the move to online job advertisements; cost and speed. Businesses need to watch the pennies, and they often need to fill vacancies quickly, so a service such as this that is able to cater to their needs is certainly to be welcomed. In a way, the re-launched service makes posting a job ad a little like shopping online. Recruiters are able to add logos and other company branding when they advertise jobs, and they can also take advantage of a buy-per-use access of 3.8 million CVs hosted by totaljobs.com.

This stat helps to show just how much potential there is in online job advertising; millions of jobseekers are making use of it and so it makes sense for employers to do the same. With so many CVs and potential applicants out there, it increases their chances of finding the right person for the job.

John Salt made some further comments on the service:

“Many small businesses don’t recruit particularly often and when they do, they don’t have a huge amount of budget nor a specialised team to manage the process. It is a task that has to be fitted alongside a thousand others and one that can have a fundamental impact on the dynamic of a small team. As a result, many don’t need a managed account. Instead, they need something quick, cost effective but that is also going to be able to get them the candidates they need. With this new platform, we believe we have improved still further on a service that helps to achieve all that.”

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